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Presentations are available as Microsoft Powerpoint or Adobe Acrobat files. Delegates may download these at no cost using the password provided during the conference. Individuals unable to attend the conference may gain access to the downloads for a fee of A$55 (GST inclusive). To purchase access, please contact Anna Harvey of the Australian Wine Export Council on telephone (08) 8228 2040 or e-mail anna.harvey@awec.com.au.

Media release
Australian wine marketers told to focus on niche markets

Note: To download files on a Windows based PC, right click on the link then click on 'Save target as...'. On a Mac, control+click on the link and choose 'Download Link to Disk'. After clicking on the link you will be prompted to enter the username and password.

Day 1: Monday July 16
Global Perspectives

Global Economic Outlook
Saul Eslake, ANZ Chief Economist

Industry Report Card
Jonathan Scott, AWEC

International Guest Speaker
A View of the US Wine Industry
John Gillespie, President, US Wine Market Council

The French Challenge
Roger Voss, Wine Enthusiast, France
Kathleen Buckley, WineToday.com (New York Times)

The Marketing Decade - Progress Report
Paul van der Lee, Paul van der Lee & Associates Marketing

  • Download Powerpoint presentation (639 Kb)

    • Consumer Trends
    Jeremy Sankey, Grey Worldwide

  • Download Adobe Acrobat file (6.3 Mb)
  • HTML files

    • How valuable is Brand Australia - The Secret of Australian Branding
    Catriona Fraser, Group Director, Consumer Marketing Services, Australian Tourist Commission

    Perceptions of Wine Brand Australia?
    International Media Forum (US, UK and Australia) and Questions

    Day 2: Tuesday July 17
    New Markets, New Consumers

    Short Black - The Coffee Industry and Lessons on Wine
    John Russell Storey, Lavazza

    Keynote Wine Business Speaker
    The American Dream - Strategies for US Success
    John Grant, Kendall Jackson

    Power of the Personality - Wolf Blass's Greg Norman Range
    Peter Perrin, Beringer Blass (Australia), Director, International Trading

    New Consumers - Targeting Generation X, Y & Z
    Roz Howard (NSW Wine Press Club Scholarship)

    Annie Lundin, Somellier, Bistro Lulu, Sydney
    Ben Canaider, The Age, Wine X Magazine

    Lessons from the Coalface
    At the Winery
    Jane Ferrari, Barossa Public Relations, Yalumba

    At the Restaurant
    Philip Rich, Circa-Prince of Wales

    At the Supermarket
    Rob Chemaly, Woolworths, NZ