Hallmarks of the success of the Australian wine industry, since its international resurgence in the late 1980s, have been its commitment to strategic planning and the sharing of knowledge.

A significant outcome of the 1999 ANZ Australian Wine Marketing Conference was a move by the industry to develop an Australian Wine Marketing Strategy, to complement the existing strategy 2025 vision document, which was launched at Wine Australia 2000.

The 2001 conference will look at some of the threats to Australia's continuing success in the global wine market.

These include the evolving image of Australian wine brands and companies, the ability of wine companies to adapt to change, and their commitment to modern branding and marketing techniques. Join other small, medium and large wine producers and be challenged by leading marketing practitioners from the US, Europe and Australia.