Program Conference
Moderator - George Negus

Day 1: Monday July 16
Global Perspectives

8.00am
Registration, Coffee, Trade Display

9.15am
Welcome & Introduction
Paul van der Lee (George Negus)

9.20am
Global Economic Outlook
Saul Eslake, ANZ Chief Economist

9.35am
Industry Report Card
Jonathan Scott, AWEC

10.05am
International Guest Speaker
A View of the US Wine Industry
John Gillespie, President, US Wine Market Council

10.35am
Questions to Panel and Moderator's Summary

11.00am
Morning break

11.30am
The French Challenge
Roger Voss, Wine Enthusiast, France
Kathleen Buckley, WineToday.com (New York Times)

12.00pm
The Marketing Decade - Progress Report Paul van der Lee,
Paul van der Lee & Associates Marketing

12.30pm
Questions to Panel and Moderator's Summary

1.00pm
Lunch & Sponsor Display

2.30pm
Consumer Trends
Jeremy Sankey, Grey Worldwide

3.00pm
How valuable is Brand Australia - The Secret of Australian Branding
Catriona Fraser, Group Director, Consumer Marketing Services, Australian Tourist Commission.

3.30pm
Coffee

4.00pm
"Perceptions of Wine Brand Australia?"
International Media Forum (US, UK and Australia) and Questions

5.00pm
Moderator's Summary - George Negus

5.30pm
Close

7.00pm
Conference Dinner

Day 2: Tuesday July 17
New Markets, New Consumers

8.00am
Coffee, Trade Display

9.00am
Short Black - The Coffee Industry and Lessons on Wine
Maurice Romano, Lavazza

9.30am
Keynote Wine Business Speaker
The American Dream - Strategies for US Success
John Grant, Kendall Jackson

10.00am
Power of the Personality - Wolf Blass's Greg Norman Range
Peter Perrin, Beringer Blass (Australia)
Director, International Trading

10.30am
Panel Questions and Moderator's Summary

11.00am
Morning break

11.30 am
New Consumers - Targeting Generation X, Y & Z
Roz Howard (NSW Wine Press Club Scholarship)
Annie Lundin, Somellier, Bistro Lulu, Sydney
Ben Canaider, The Age, Wine X Magazine

12.15pm
Questions to Panel - Discussion

12.50pm
Moderator's Summary

1.00pm
Lunch and Sponsor Display

2.00pm
Lessons from the Coalface
At the Winery
Jane Ferrari, Barossa Public Relations, Yalumba
At the Restaurant
Philip Rich, Circa-Prince of Wales

3.00pm
Coffee

3.30pm
Lessons from the Coalface (continued)
At the Supermarket
Rob Chemaly, Woolworths, NZ

4.00pm
Moderator's Summary and Challenge - George Negus

4.30pm
Thanks and Close - Paul van der Lee