Moderator
George Negus

Australia's most prominent journalist George Negus, will continue a tradition started at the first Wine Marketing Conference of having a guest moderator who is able to tease out the key points from speakers and sift out the key issues. After more than 30 years in print, TV and radio including 60 Minutes, The Today Show and Foreign Correspondent he now specialises as a facilitator, speaker and consultant.

Global Economic Outlook
Saul Eslake, ANZ Chief Economist

The ANZ Bank's Chief Economist since 1995, Saul Eslake also has a history in funds management and securities. His global economic outlook, particularly as it pertains to the wine industry, will provide an important baseline for conference delegates.

Industry Report Card
Jonathan Scott, AWEC

Australian Wine Export Council Executive Manager Jonathon Scott looks back at the Millennium-GST-Olympic roller coaster ride of 2000-2001 and assesses the outcomes for the wine industry.

International Guest Speaker
John Gillespie, President, US Wine Market Council

John Gillespie's Wine Market council is charged with the responsibility of increasing wine awareness and boosting the consumption of wine. 10% of Americans drink 86% of the wine sold and 42% of Americans drink no alcohol at all -- which is why the Council is tripling its budget to $6 million and kick starting a massive advertising campaign in 2002 which could help Australian sales.

The French Challenge
Roger Voss, The Wine Enthusiast
Kathleen Buckley, WineToday.com (New York Times)

How much longer will the French wine industry sit back and watch New World producers seize market share? Not long according to French based wine journalists Roger Voss and Kathleen Buckley who warn that under the quaint exterior of the navy bereted vineyard worker, lies a marketing revolution about to happen.

The Marketing Decade Progress Report
Paul van der Lee

The Marketing Decade, launched at the 2000 Wine Outlook Conference is a roadmap for Australia's wine marketing success through to 2010. Its author, Paul van der Lee asks how many marketers have read it and what influence it is having on the industry's future.

Consumer Trends
Jeremy Sankey, Planning Director, Grey Worldwide

Grey Advertising's annual Grey Power report, tracks the key consumer trends in Australian society. Planning Director Jeremy Sankey will look at how people think, why they purchase, what factors motivate them to spend and which are they key demographics to target.

Perceptions of Wine Brand Australia - Media Panel

Is the Australian personality or character a wine brand and if so, what does it mean to Australian and international consumers? Who better to provide a no-holds-barred analysis of who we are (rather than who we think we are) than this panel of top flight international wine writers. Discussion moderated by George Negus.

Short Black - The Coffee Industry
Maurice Romano, Lavazza

Maurice is the distributor of one of the world's leading coffee brands. He believes coffee is where wine was ten years ago in terms of branding, sophistication and consumer appeal - but with Lavazza's commitment to coffee schools, a barista-led revolution is sweeping cafes all over the country.

Kenote Wine Business Speaker
The American Dream
John Grant, Executive Vice-President, Kendall Jackson

Australian Marketer of the Year in 1996, when he was with Southcorp Wines, John Grant now leads the marketing of estate brands in California, South America and Italy. He will define the American dream in wine terms.

Power of the Personality
Peter Perrin, Beringer Blass, Director, International Trading

From its standing start launch in August 1999 the super-premium Greg Norman range of wines sold 126,000 cases in its first year and is expected to top 200,000 cases in 2001. How did the brand develop so fast and what implications does personality marketing have for other Australian producers? Peter Perrin who was President Mildara Blass Inc, tells us.

New Consumers - Targeting Generation X, Y & Z

Wine marketer Roz Howard won the NSW Wine Press Club Scholarship in 2000 to study the wine drinking habits of Generation X. Her comments will be evaluated and discussed by two members of the "species" - progressive and well travelled somellier Annie Lundin, Bistro Lulu, Sydney, and blisteringly honest Melbourne Age columnist Ben Canaider.

Coalface Lessons - At the Winery
Jane Ferrari, Barossa Public Relations, Yalumba

Experienced wine marketer Jane Ferrari has developed a new craft - people relations rather than public relations - at Yalumba which yields big dividends in return business and high visitor satisfaction.

Coalface Lessons - At the Restaurant
Philip Rich, Circa-Prince of Wales

Being the Liquor Operations Manager for the Stokehouse and Circa, as well as the Prince of Wales, means Philip Rich sees lots of wine and lots of wine consumers. His observations will make valuable listening for anyone who wants to be on a successful wine list.

At the Supermarket
Rob Chemaly, Director Grocery, Woolworths, NZ

Having worked in commerce for a number of multi-national brands, South African born Rob Chemaly found himself in New Zealand amidst a supermarket transformation. He will suggest how the world is changing in terms of wine retailing - a subject critical to the art of Australian wine marketing.