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It is timely for the Australian wine industry to examine its strategy for continued success. How competitive is the Australian wine industry across each price point in international markets? Are we in danger of being 'pigeon-holed' as makers of cheerful, consistent well priced wines at commercial prices only, or is this argument simply a smokescreen that ignores the success of Australian wine across all price points.
In any event, how can Australia expand its offering to capitalise on its broad consumer appeal but also offer opportunities for consumers to confidently trade up to super premium, ultra premium and icon wines. Since its inception in 1994 the Wine Industry Outlook Conference has set the agenda for winery executives, winemakers, marketers, strategists, stockbrokers, analysts and investors. The 2005 Outlook Conference will not only provide an invaluable update on industry supply and demand trends but change the way you think about your company as we look to the future.
For details, please contact the Conference Secretariat:
Fuller Communications
Phone: (08) 8363 6811
Fax: (08) 8363 6822
E-mail: bec.weatherill@fuller.com.au