Overview Outlook 2002
The 2002 Wine Industry Outlook Conference is entitled 'insights, assessments and projections' and will be held on Monday, 4 November 2002 at the National Wine Centre of Australia in Adelaide South Australia.
Australia has ridden the wave of growth in international demand for quality wine over the last decade. The Australian wine industry's global view has enabled its practitioners to capitalise on and position themselves for this period of rapid change.
The more challenging competitive climate of the early 21st century, means that Australia's 1400 winery managers must maintain this global view and constantly upgrade their understanding of future trends. No other event in the Australian wine calendar has provided such an important 'check-up' of the industry's economic health than the annual Wine Industry Outlook Conference.
The 2002 event titled 'Insights, Assessments and Projections' will continue this tradition, examining the global forces which impact on wine and measuring that against our own supply projections.
Authoritative economist Andrew Fraser, London School of Economics, will present a comprehensive analysis of the UK and European wine marketplace. His presentation earlier this year in London was one of the most talked about amongst winery CEOs and we are fortunate to have Andrew as our guest in Adelaide. Californian Jon Fredrikson, will provide the view from the United States, presenting a unique insight into the likely growth and development of this important market for Australian wineries.
These two international experts will be supported by a panel of Australian speakers who will give delegates the necessary data and information to make informed planning decisions for 2003 and beyond.
Following the morning sessions we will devote the afternoon session to the theme Oversupply: Myth or Reality. Starting off with a presentation of Australian supply projections and an analysis of sales availability, an expert panel will tackle the issue of oversupply, which is at the forefront of industry and public debate at the moment.